Profile

Beatriz Roman is an independent professional with experience in Europe and Latin America.

With a Master in Economic Development from the Universidad Carlos III of Madrid (Spain), Master in Economics, major in Environment from the Universidad Zaragoza and a Bachelor in Tourism Management from the Universidad Tecnologica Metropolitana (Chile), she has conducted research in the areas of sustaintability, tourism competitiveness, microenterprise, ecotourism and water management (ECLAC, United Nations).

In Chile, she has participated and led the stages of planning, design and project management of rural tourism and ecotourism throughout the country.

In Spain, she is part of the teams of leading environmental organizations like NEXOS and ECODES Foundation, where she serves as a research associate for the promotion of good environmental practices and corporate social responsibility in tourism.

In Mexico, she has served as an independent consultant in the development of ecotourism projects and interpretation of heritage in indigenous communities in the Oxaca and Chiapas region and national-level projects for the Ministry of Environment of Mexico

Current Involvements

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Work Philosophy

The tourist development of European and Latin American countries is quite different in terms of the stages of development that they are in, economic resources available, support infrastructure, local capabilities and human intervention. However, in both scenarios a socially and environmentally responsible touristic intervention is needed through the implementation of alternatives that are environmentally sustainable, socially inclusive and economically fair.

In this context, the work dynamic of the projects operates under the following framework for action:

Promote sustainable and innovative initiatives

Tourism is a complex and delicate activity that can bring many benefits but also much detriment if not handled appropriately. It requires sincerity regarding the feasibility of a project because, in general, it excites and commits both government and local people; however, when it is undertaken without due preparation, problems and discontents arise sooner or later.

Involve the local community

The word "participation" is a widely used concept at a theoretical level, but with scarce application in practice. It is an element that must be present in a transversal manner throughout the project to achieve sustainable development. There is no single conceptualization on this approach, but rather each project must implement a participatory strategy according to the characteristics of the actors involved in it.

Environmentally Sensitize the tourism sector

Environmental care of touristic destinations implies a shared responsibility between governments, local population, private sector and tourists. It is essential to raise awareness of the impacts generated by recognizing that we must be part of sustainable tourism and that our actions affect the social, economic and environmental milieu of a location. In this context, the projects promote water and energy conservation, recycling and responsible consumption.